ClientStichting Stop MD
ScopeGenerative film + OOH adaptation
Year2026
MD is the biggest muscle disease, and almost nobody has heard of it. Out-of-home screens are silent and quick, so the film makes its case in six seconds and two lines of type: the scope pushes into a cell nucleus, muscle fibres resolve out of the dark, and the end card hands over to stopmd.eu. The microscopy is generated, then graded to hold together on a lit panel seen from across a station hall. Made with NEEW, Amsterdam.
01 — The social cut, with Remco
02 — The two lines
03 — Six seconds, no sound